How to Flourish and Prosper in Tough Economic Times
By Hilton Bell
We all find ourselves in a tougher economic climate these days, thanks to the mis-management of politicians and greedy bankers on Wall Street. While individually we can’t do anything to change the global economic crisis that has beset a large part of the world, we can do something within our own sphere of influence.
Having been in the beauty business for over 40 years, I have been through a few recessions and tough economic times. Fortunately, there is still money around despite the above mentioned problems.
“Money is an idea backed by confidence.” While the politicians have, along with the mad dog media, knocked the heck out of the confidence of people, when it comes to money, it’s still being printed and available.
So the key to making sure your business and income stays in survival mode has a number of components to it.
Let’s start with a few facts:
“Money flows to things that stand out in the marketplace”
The level of quality and the value you give for your goods and services determines your client retention.
How do you stand out in the marketplace and rise above the noise of the crowd?
I would recommend sitting down and looking at ways you might be able to do that with your salon.
One of the ways is promoting that you use ORGANIC COLOR SYSTEMS, an Ammonia Free Color Range.
Going Green and Organic is a definite way to stand out.
Giving Clients a more pleasant experience when they have their hair colored, than the salon down the road, definitely makes you stand out.
Giving your Clients hair better shine and condition is another way.
Making sure your Clients get great advice on looking after their hair at home is important.
Having clients enter your salon without being hit with the chemical smell of Ammonia is something that people will notice and enjoy.
Along with a number of other things that will have your clients say “Wow I don’t get that down the road at the other place” i.e., your enthusiasm for what you do, the integrity of you and your staff, the competence in your craft, etc.
How you REALLY make your salon stand out is up to you, of course. The important thing is you actually do things to accomplish this.
Whether times are tough or not this is relevant and important, but it becomes more so when money gets a bit tighter.
I’m pleased to say at Organic Salon Systems we have the products that definitely give you a number of points to stand out from the crowd.
We KNOW from experience and feedback from our clients, when you use and effectively market the fact that you use our products, you WILL create interest in the marketplace and you WILL rise above the noise of other salons.
Not only will you attract new clients but your client retention should go up also.
Client retention of course is based on you doing great work along with making sure each and every client is treated like a VIP.
Giving that bit extra right across the spectrum of your client’s experience while in your salon, will cement those clients to you as loyal clients.
To help you as much as we can, we will continue to provide you with the best revolutionary products. We have some exciting new products coming out early next year. We will keep you posted as this develops.
Within the next 10 days or so we also have a series of postcards you can use for your salon along with ideas for press releases. You can send these formatted cards to your printer and they can put your salon details in it to create an individualized look. When this is made available, we will be sure to let you know. We will have the ability to email them or send them in your order package. These will be available to all our clients free of charge.
Flourish and prosper,
Hilton Bell
P.S. It also helps not to watch, read or listen to most of the mainstream media; they are merchants of doom and gloom.
You will feel much brighter and way more positive and let’s face it, that’s something your clients will notice and appreciate also.
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